The purpose is to increase the impact of every scene based on the audio and, thus, heighten the sense of realism of being part of the movie.Įmphasis should be further made on the fact that Dolby Atmos technology has more than ten times the projection of the standard 5.1 surround sound in other theaters. The technology allows filmmakers to position and move the sounds exactly where they want – at the side, on the front, and even overhead. Dolby Atmos and D-Box AdvantageĪnd to enhance the transported-to-another-world experience, Maya Cinemas are equipped with Dolby ATMOS technology. You can be sure that the first-rate Hollywood movies shown on Maya Cinema’s ultra-large screens will do the trick.
Movies – attests to its focus on giving its target customers a movie experience which will figuratively transport them to another world. Many movies shown at Maya cinemas are accompanied with Spanish subtitles to cater to the Latino market while all of the theaters have a Mayan motive. Even its concession menu include Latino favorites, such as churros and burritos, along with the traditional snacks.
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The company also plans on opening movie theaters in areas with a strong Latino presence. However, they have since reduced the number of theaters they operate, bringing their total down to only 4 locations – all located in California. Most of its planned cinema complexes are either in new or redevelopment market areas. Maya Cinemas’ expansion plans include the development of a chain of megaplex movie theaters focused on giving moviegoers the highest quality experience possible. From there, the company went on to open another 16 cinema multiplexes in the State of California with dozens more scheduled for opening in Texas. The first Maya multiplex, a 14-screen theater, was opened in 2005 in Salinas, California by Moctesuma Esparza. The Maya Cinema chain of movie theaters is a relatively new to the industry compared with some of the 100-year-old chains around the country.
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